Type · Research
Experimental Typography
Client
Self-initiated
Year
2024
Role
Direction
Category
Type · Research
Overview
Ongoingexplorationofkinetic,hybrid,Arabic-Latintypesystems.
Challenge
Find a personal voice between Arabic calligraphic logic and Latin grotesks.
Solution
Variable axes as choreography, not decoration.
Visual Strategy
Drops published quarterly; selected pieces enter client work.
Process
Moodboards
Defined the rules. Documented the system. Handed it forward.
Typography System
Defined the rules. Documented the system. Handed it forward.
Motion Language
Defined the rules. Documented the system. Handed it forward.
AI Workflow
Defined the rules. Documented the system. Handed it forward.
End of case
SELF-INITIATED.
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