Brand System · Identity
Saudi Esports League Identity
Client
Saudi Esports
Year
2023
Role
Brand Designer · Voices
Category
Brand System · Identity
Overview
Voiceofaregion'scompetitiveecosystem—abrandsystembuiltforbroadcast.
Challenge
Unify dozens of competitive verticals under one confident, motion-first identity.
Solution
Mechanical typography, broadcast-grade motion lockups, modular crest.
Visual Strategy
Crest-driven system with rules for color, sound, and on-air kinetic behavior.
Process
Moodboards
Defined the rules. Documented the system. Handed it forward.
Typography System
Defined the rules. Documented the system. Handed it forward.
Motion Language
Defined the rules. Documented the system. Handed it forward.
AI Workflow
Defined the rules. Documented the system. Handed it forward.
End of case
SAUDI ESPORTS.
Next project →
OG Esports — Pitch System