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Direction · 6 min · Mar 2025

AI Will Not Replace Taste

Tools collapse the cost of execution. They do not collapse the cost of judgment.

AI Will Not Replace Taste

Every generation of designers inherits a new accelerant. Photoshop. After Effects. Figma. Now: latent models that can render any aesthetic on demand.

What does not change: the editor in the room. The person deciding what is enough, what is too much, and what gets cut. That is taste, and taste is built — slowly, painfully — from looking at things and choosing.

AI does not have a position. You do. That is the entire job.